Chanel + Gardening
As a brand proudly associated with the camellia flower, Chanel will collaborate with the sport of gardening to reach a new audience.
OOH Mural Manifesto
Magazine Seed Paper
A seed paper textured print ad placed in fashion magazines allowing readers to grown their own version of Chanel.
Camellia Alleyways
Chanel will have gardeners plant lines of white camellia flowers in random urban alleyways as an unexpected surprise.
Chanel will have flower pop-up shops identifiable by a large statue of the camellia flower. Inside, customers can purchase a beautiful bouquet of camellia wrapped in Chanel paper at a reasonable price point. Additionally, Chanel’s upcoming gardening collection will be for sale.
Flower Pop-Up Shop
The Bloom Collection
Chanel will be releasing six elevated gardening products.
To conclude the campaign, Chanel will invite partners and influencers to the Palace of Versailles celebrating growth.
